Albaraka turk mobile bank

The Communicator Awards 2018  
.Best technology initiative, customer facing solutions.
.Best technology initiative business transformation.

Project scope &
my role

It was my first project during my Userspots career. I started the project by doing the benchmark and analyzing the competition in the same field. Creating the wireframe flows according to the user stories and turn them into easy prototypes and conducting usability tests, building up the information architecture and presenting the results to the stakeholders was part of my journey.

Methods Followed

Benchmark

The competitor analysis, especially for particular features of the app, has been done. The outcomes of the study influenced the user stories of the app and guided us into better work.

Wireframe Flow

The whole flow of the application was created with high quality wireframes.

Card Sorting

To find a better understanding of the flow and the information architecture, we conducted the card sorting methodology with 14 different users.

First Click Test

During the usability tests, to have quick results, we conducted the first click test by using optimal-workshop and made the iterations of the whole product easily.

High-Level Prototyping

Before the development team started the development process, we tested the application with 12 users by the high-quality prototype.

User Interviews

Both for B2B and B2C user targets, we've conducted user interviews to understand their needs with details and addressed them.

Benchmark / Competitor Analysis

During the research process, a 5-week benchmark study was carried out for the project. In this context;
-6 locals,
-5 global competitors,
-iOS and Android applications,
-13 functions have been examined under 27 topics.

Interviews

The primary purpose of Albaraka corporate interviews is to observe the differences between corporate mobile banking and the individual, and to distinguish these differences according to two different user groups and to create an interface for needs.

It has been observed that corporate users use different transactions according to the sector they are in and need to access these transactions easily.

After the interviews with the users, all the sound recordings listened again and each sentence was analysed. These analysis was turned into a conclusion that will guide the design.

Later, these findings were placed on the affinity map.

Usability Test

Before every step of a usability test, you need a fully working product or quite good enough prototype to get the right feedback from your user.
After a long time process of prototyping the app (200+ screens linked to each other)  and choosing the right target groups, I had 12 usability tests. With the usability plan which includes 13 tasks, we tested the app.  It was quite an impressive experience for me to realize and understand how the test users acting and what they need.

Results

You can see two different payments screen designs in the image on the left.

-During the user tests, the banner area in the first version of this screen was not used by any user. However, it took users much longer than expected to perform their tasks due to the high content of the page and the lack of button hierarchy.
-In the process of improving the screen, we aimed to allow the user to reach the desired topic faster by grouping the titles on the page.We removed the banner area that was not used and disliked by any user, but also brought the main action button to the fore.
Talk data to me!

Project Statistics

23

User interviews

12

Usability test

8

card sorting

250

screen designs

Tool Kit

Sketch App
Principle App
Invision App
Optimal workshop
the team involved in the project

Meet the team

Serpil Karaoglu

Project manager

Ezgi Mucuroglu

UX Researcher

Cem Özsezgin

UI Designer
Drop me a line?

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