Card sorting is a research technique for discovering how people understand and categorize information. You can use card sorting results to group and label your website or app information in a way that makes the most sense to your audience.
How it works?
There are three different card sorting techniques. You can run an open, a closed, or a hybrid card sort, depending on what you want to find out. You can make these studies either online or online and with one person or as a group.
Open card sort: Participants sort cards into categories that make sense to them, and label each category themselves.
Closed card sort: Participants sort cards into categories you give them.
Hybrid card sort: Participants sort cards into categories you give them and can create their own categories as well.
When to use?
1-To design a new website or section of a website, or improve an existing website.
2-To find out how your customers expect to see your information grouped on your website.
3-To discover and compare how people understand different concepts or ideas
4-To get people to rank or arrange items based on set criteria.
This test is conducted to understand what information users most frequently found in the app, where and how they searched and how they found it.
In the test, subjects such as which items the users searched for, which items could not be understood if any, and how easily the terminology was understood were examined.