First click testing is a method for measuring the usability of a website, app, or design by finding out how easy it is to complete a given task.
The aim of first click testing is to verify that the first click a user makes on an interface to carry out a given task is clear and easy.
How it works?
In a first click test, the participant is given a task (e.g. “Where would you click to buy this product?”) and is then shown an image of an interface, on which they click to complete the task.
The position of their click is recorded, along with how long they took to click. Further feedback can also be gathered at the end of the test by asking the user to explain why they clicked where they did.
When to use?
Click testing is an ideal method to evaluate and iterate concepts with users at an early stage, allowing research and design to run concurrently, saving you both time and money throughout the product lifecycle.
This test was made in order to understand how clear the structure of the Navigation bar structure. 65 people participated in the works online. The question was, which menu structure performs better? The navigation bar or the Hamburger bar?
Here you can see the answer to one of the test questions. The program you are using offers you success rate, average time spent to answer the question and clicked places as a heat map. In this example, 48 of the 65 clicks were successful, and users completed the task in an average of 2.6 seconds.